How To Make Your Link Exchange Campaign
Work For The Success Of Your Web Site
By Dawn
Rowlett
Search Engine Positioning Specialist
These Techniques Really Work
We Use Them Ourselves!
In my quest
for personally gaining high quality links to 71 web sites, I have found
that there is a vast amount of incorrect information out there and
numerous mis-informed webmasters. What many don't realize is that by
being misinformed, you could actually be hurting your own web site when
you could easily be helping it to become more popular through productive
link strategies. With experience and knowledge, anyone can can learn
how to make a link campaign work for a web site by increasing sales
minded visitors, publicity, your Google PageRank
score and your overall search engine visibility.
Make Your Web Site Worth Linking To:
Your campaign
will be much more successful if people with high quality web sites look
at your site and actually want to link to it by knowing that it has
quality marketing and search engine advertising potential. If they feel
that their site is more professional than yours, has more traffic than
yours, has a higher Google PageRank
than your site and has an overall higher visibility than yours, chances
are, they are not going to be willing to link to your web site. Make
sure that this doesn't happen to you by evaluating your web site and
making sure of the following:
-
Do not use
spam techniques.
-
Do not use
framed sites.
-
Do not
"capture" outgoing links within a frame of your own site.
-
Do not link
to other sites using a Java Script code.
-
The site
should have it's own
domain name.
-
The site
should not be hosted on a free server.
-
The site
should have a professional, quality image.
-
Keep your
site clean, neat and organized.
-
The site
should not have excessive pop-ups.
-
The site
should contain GOOD information and / or products.
-
For the most
part, all of your important pages should be heavily cross linked
within your web site. In some way or another, every page should link
to and from every page. There should not be any pages on your site
that are more than two clicks away from your home page. Try to keep
all of your pages only one click away from your home page if at all
possible.
Categorize Your Links:
Don't just
throw your outgoing links up on a page in no specific order. There
should be at least one category for every topic relating to the general
topic of specific sites.
Develop A Directory:
If your web
site contains more than 25 outgoing links, develop a "categorized
directory" of link pages within the site.
Make sure that
all of these pages are cross linked together. This will help others
easily find all of the categories and it makes it much easier for a
search engine spider to crawl through all of the pages -- giving your
pages more importance in a search engine therefore, increasing PageRank,
rankings and traffic.
A well
designed directory will not only help you keep your links organized, it
will also give your site an added boost in marketing and search engine
potential.
You are now
providing additional pages to your web site, offering new ways for
visitors to enter your site, new reasons for visitors to be at your site
and a cause for them to return. Not to mention that a majority of major
search engines love to see large sites in top ranking positions!
Limit Your Outgoing Links:
A page should
not contain more than 25 outgoing links at any time for any reason.
More than 25 links means:
-
More than
likely, no one is ever going to take the time to scroll through a ton
of links to find something they might be interested in.
-
A search
engine spider is going to view the page and the links as being less
important than they could be.
Be Selective:
Don't accept
links from just anyone. Just as you are learning how to make your web
site acceptable for linking, follow the same guidelines when accepting
outgoing links to place on your web site.
Quality Counts!
This is where
being selective is very important. Just one link coming to your web
site from a quality web site is better than 100 links from a web site
that has little or no marketing or search engine visibility and lacks
the potential to be successful.
Should Google PageRank
Be Considered?
This question
does not have a simple yes or no answer and can seem tricky and
confusing.
If your
already unsure of exactly how the Google PageRank
system works, it may be helpful to read our article on
An Explanation of The Google PageRank Technology For Newbie's,
before you continue through this section.
For those of
us that are familiar with how the Google PageRank
system works, we know that receiving links from PageRank 5 pages and
higher will be the most beneficial to us.
Receiving links from sites with a PageRank 6 and above will help us
substantially. But what about those sites with a PR less than 5? This
is where it gets tricky. This is where I have even seen other search
engine positioning specialists get confused.
It is very
important that you do not judge a web sites quality or potential based
solely on the fact that it does not have a Google PageRank at all or has
a PR0.
Having no
PageRank at all, probably just means that Google is not yet aware that
the site exists -- but they soon will.
A PR0 probably
means that the site or page is new and Google knows that the site exists
and has indexed the site in their database but has not yet had a chance
to completely evaluate the site. During these circumstances, it is very
important to use your best judgment. Does the site meet the guidelines
that we previously told you that you should use to make people want to
link to you? Do you see potential in the site, information and
products? If so, don't judge the site based on PR. Link to them if you
feel that it will benefit you in the long run.
Contrary to
popular belief, as long as the site is a quality site worth linking to,
linking to a site with a PR0 will NOT harm your web site! In fact,
linking to the site from a higher PageRank page of your own site, will
increase that sites PR, which in turn, will boost your own PR.
Now, what
about PR 1, 2, 3 & 4?
Most of the
time a page with a PR 1 or 2 probably has very little traffic and has
been viewed as having little importance by most major search engines.
It is possible that the site or page has even been penalized for using
poor marketing techniques.
Then again, a
PageRank 1 or 2 might only mean that the search engines have a hard time
crawling the page or accessing it. Many very popular, high traffic web
site pages have a low PR, yet have the potential to send numerous
visitors to your web site through their substantial visitors. In cases
such as this, the home page should at least have a nice PageRank in
place as well as other pages throughout the site.
In any case,
more than likely, a page with this low of a PageRank will not overcome
the low PR in the future unless substantial changes are made. You must
make an decision. Do you feel that the page is popular enough to offer
you equal or greater benefits to you if you exchange links with this
site?
A site with a
PR 3 or 4 could quite possibly become a 5, 6 or 7 in the near or very
far off future as the site grows and becomes more popular through
visitors, search engines and incoming links. It isn't going to hurt you
to link to these sites. It might help you just a tiny bit, as long as
the site meets quality guidelines. A link from your higher PR page
might help boost the PR of the site, in turn, boosting the PR of your
site in the long run.
Include Content On Your Link Pages:
Visitors like
information. Search engine spiders thrive on information. Instead of
placing link after link after link on your link pages, spice them up a
bit! Offer quality, useful information about the category topic.
Optimize Your Directory & Links For High
Rankings:
If every page
of your directory is optimized for high rankings for popular terms
related to each category, you will save yourself numerous hours of going
out to look for sites to link to you -- because they will come to you!
If your categorized pages are listed high in search engine rankings
under popular terms that web sites want to be found under, they will
want to be listed on your high ranking page!
This step
might be a little more difficult for those who don't have SEO knowledge
and experience behind them. If you are responsible for maintaining a
web site, it really is important that you do at least have a general
knowledge of some important SEO strategies because something your doing
in the site could be harming the sites potential and you don't even know
it. Take some time to do some research on the subject. An excellent
place to start is in our very own
Search Engine Optimization Strategy section of this web site.
Related Articles:
Completely Confused? Don't Have Time For All Of
This?
We can help!
If you have the time and understanding to learn the process yourself or
simply don't have the budget to pay for services, we do encourage you to
learn and implement the link building and search engine marketing
process yourself. However if you simply don't have the time and you do
have a marketing budget available, we do offer all of the experience and
services that you need to to make your web site a marketing success!
Contact Us At
904-992-4341
For More Information On Our Services
Over the
course of the last 12 months alone, we have managed link campaigns and
search engine optimization for over 100 web sites. Our search engine
marketing success has been proven time after time, ranking as many as 55
keyword phrases for a single web site in top positions in major search
engines. Many of our link campaigns include securing anywhere from
50-500 new incoming links to a web site. Because of this experience, we
think it's fair to say that we consider ourselves to be advanced experts
in our field.
This article, entitled "How
To Make Your Link Exchange Campaign
Work For The Success Of Your Web Site" was written by Dawn Rowlett
of Web Submission Services to inform web site owners of the importance
of successful linking. Please visit Web Submission Services
Search Engine Marketing service and information center for more
information on the proper steps to take when preparing your web site for
Search Engine Advertising with ethical
search engine optimization practices.
A NOTE TO WEBMASTERS:
FREE CONTENT FOR YOUR WEB SITE:
This article is intended to inform web site owners of the importance of
avoiding spam techniques and how to recognize them when preparing for a
successful search engine marketing campaign. Special permissions may be
granted to use the content of this page in it's entirety for a variety
of intentions. If you would like re-print rights on this article, you
MUST send
Dawn Rowlett an e-mail requesting special permission. You MUST
include your web site URL.
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